Image Image Image Image Image Image Image Image Image Image

The coming depression blog | March 26, 2019

Scroll to top


One Comment

Critical Illness Isurance

Facing a critical illness can be one of the most difficult challenges in life. There is so much to consider—making decisions about your care, remaining financially stable, meeting your family’s day-to-day needs, coping with the emotional stress and more.

Critical illness insurance offers help paying costs associated with life-altering illnesses. If you become sick with an illness covered by your policy and survive the waiting period, you receive a lump sum cash payment – you decide how to spend the money. It is important to make sure you get the best deal possible on your critical illness life insurance.

Critical insurance is designed to help financially support patients before, during and after treatment by providing a lump-sum benefit when a critical illness is diagnosed. Critical illness insurance is a form of protection that can provide you with a lump sum payment if you suffer from a covered critical illness and the survival period is satisfied. The physical and emotional strain of a critical illness can be severe and when you combine that with the potentially damaging financial impact, the result can be devastating.

Although medical insurance and other insurance coverage’s you may have are essential, they won’t cover everything. Medical treatment has never been better, but is also expensive. People today can experience financial hardship because of the expenses their insurance does not cover. Critical illness insurance could be a strong supplement to other health insurance.

Expenses such as private nursing or modifications to your home or vehicle to improve your mobility won’t be covered under your provincial health insurance plan and may not be covered under typical employer-sponsored health plans. Then there are the other challenges that critical illnesses bring—such as finding the best medical care, meeting day-to-day needs (like caring for your children), and managing the stress and anxiety.

A life insurance policy will pay out a lump sum in the event of your death. However, having critical illness life insurance cover as an additional option means that your policy will also pay out a lump sum if you are diagnosed with one of the major life changing illnesses included within your policy. This could make sure that your home is paid for and your family’s welfare is taken care of. This cover gives you the flexibility of choosing a sole option/both options within the one plan, thereby splitting your cover between life insurance and serious illness cover.

A critical illness can happen to anyone:

  • It is estimated there are over 70,000 heart attacks in Canada each year.
  • There are between 40,000 and 50,000 strokes in Canada each year.
  • An estimated 3,075 Canadians will be diagnosed with cancer every week.

You may not have to go into debt or withdraw money from your retirement savings to remain financially stable and independent during your recovery. You can have a look at what could do for you and compare critical illness life insurance today.


  1. In the day-to-day operation of an online business we can sometimes lose sight of what we want to achieve as opposed to how we actually go about achieving it. For us to achieve our goals of financial independence and time freedom we need to have customers. Most peoples understanding of customer acquistion stops at this point. One of the key factors in getting a customer to buy (literally) into what you’re selling is engagement. You must engage their minds, engage their desires, engage their dreams and their hearts. That being said the next and most obvious question is ‘How?’ Part of any sales process is how the potential customer learns about your product and how valuable it can be to them. People learn in a variety of ways and approaching the wrong person with the wrong delivery method = zero results. Think back to a time when you dealt with a good sales person. Do you remember their body language? Their facial expressions? The volume and tone of their voice? A good sales person understands that to keep you focused on what they’re selling they also need to use visual expressions, hand gestures, positive tone and maintain eye contact. Any distraction can mean the end of the sales process. For a customer to get the most out of your website, ebook or software you need to deliver the information to them in the most engaging possible way. Multiple forms of information delivery gives you the best possible chance of appealing to the widest audience. So how do people learn and how can this benefit you and your business? The three different types of learning: Auditory – people with an auditory learning style have a strong appreciation of words and remember details easily. Emotive language and words that paint pictures and bring out the passion in your product will be most effective with this type of person. Both audio and video are very effective for auditory learners as is reading the material aloud. Visual – presentation is critical to visual learners. Shabbily presented text, typos, bad grammar, bad graphics or anything moderately confusing to look at will cause the visual learner to lose interest almost immediately. Charts and diagrams will be remembered before reams of plain text. Watching somebody actually perform the steps involved can be very beneficial. Words can be used to paint a picture in the minds of a visual learner quite easily. If a visual learner were to read the words ‘pink elephant’ they’d instantly picture a pink elephant in their minds. Some of you reading this have just experienced this. Tactile/Kinesthetic – learn by doing or by by praticing what they’ve just been shown. You can spot a kinesthetic learner from their tendency to tap their feet or exhibit similar rapid leg movement whilst thinking or in learning mode. A kinesthetic learner is a hands-on learner so spreading practical demonstrations or exercises around your ebook or software product will really grab this type of learner. Kinesthetic or tactile learers need to be involved in the process for it to have any meaning to them. What does this all mean? It means that online businesses are missing 66.6% of their potential market every time they produce a product that only targets one learning style. Auditory learners cannot wade through 300 pages of an ebook but would gladly listen to a 6 hour audio transcription of the same ebook. Visual learners need colourful charts, diagrams and pictures properly displayed to benefit from the experience. Kinesthetic learners need to be engaged quickly with practical exercises – the ‘put the ebook down and go and do this’ type of activity. If not they’ll grow bored and move onto something else. Is it possible to combine all these learning styles into one single product? Of course. You don’t need to develop an entirely different product for each learning style. Combining your ebook or software with some audio and video instruction modules or beginners guides would cover all the learning style bases. Variety of information delivery is the key. In finishing ask yourself one question: What would a 66.6% increase in customer response do for your business

Submit a Comment

three − 2 =

Object moved

Object moved to here.